JDR Blog: A Look at How to Improve the World Finals Racing Course

JDR Blog - Monster Jam World Finals Racing CourseIn the past 14 years at the Monster Jam World Finals, we’ve seen the fastest monster truck racing course determine Monster Jam’s World Finals Racing Champion. Trucks have been clocked at 64+ miles per hour down the straightaways in Sam Boyd Stadium. Next year, however, we’re going to be seeing the first ever two-day format for the World Finals, with 32 trucks competing in Monster Jam’s grandest stage. Perhaps it’s time to look at changing the course up just a tiny bit. Why? Let’s take a look at three examples, and then some suggestions on how to make racing better: [Read more…]

JDR Blog: Bigfoot’s new sponsorship

Bigfoot “Bessie,” and Sponsorships within the Monster Truck Industry

The Bigfoot team recently announced a partnership with Vi-Cor to campaign a new body for the upcoming Monster Nationals season. Bigfoot “Bessie” as its been dubbed, is obviously not a small money deal for Team Bigfoot, as the truck has its own wrapped hauler to match the truck (see above, courtesy the Bigfoot site). As of now, it’s a two-year agreement between the team and Vi-Cor, and I say good for Bigfoot for securing another sponsorship. Seeing this sponsorship, the hauler, and the wrap on the truckreally makes me think about sponsorship within the sport as a whole, so here are my thoughts.

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