Bigfoot “Bessie,” and Sponsorships within the Monster Truck Industry
The Bigfoot team recently announced a partnership with Vi-Cor to campaign a new body for the upcoming Monster Nationals season. Bigfoot “Bessie” as its been dubbed, is obviously not a small money deal for Team Bigfoot, as the truck has its own wrapped hauler to match the truck (see above, courtesy the Bigfoot site). As of now, it’s a two-year agreement between the team and Vi-Cor, and I say good for Bigfoot for securing another sponsorship. Seeing this sponsorship, the hauler, and the wrap on the truckreally makes me think about sponsorship within the sport as a whole, so here are my thoughts.